Digital Designer at Moneyfacts

Summary.

Role – Digital Designer

Lead and support the delivery of the new consumer website in the financial sector working alongside Head of Digital, Digital Marketing manager, SEO manager, content writers and sales team. The design was produced by an agency and needed a multidisciplinary web expert to take the 2 year project from development to live.

Key areas of responsibilities:

Management of web platform (Umbraco) to optimise for speed, security, stability, and usability for both external and internal users
Managed migration of content from old to new website
Wireframed new UX features and worked effectively with developers/project managers from design to testing and publish
Worked closely with sales team to build custom pages with HTML/CSS and implement external partner requests/widgets/code/design changes

Fully supported SEO manager, ensuring bottlenecks are quickly identified and resolved
Designed, built and managed email campaigns/templates and produced monthly reporting with analysis
Implemented lead generation tools (exit intent/forms) and managed integration with the email platform
Designed and built landing pages optimised for desktop/mobile/tablet to meet the needs of SEO and campaign briefs
Developed brand guidelines
Created infographics as and when required

Moneyfacts previous website

Moneyfacts new website May 2019

Conversion Rate Optimisation

The brief was to improve CRO on a mid to low ranking page. I wire-framed a new layout included new features to be created by the back-end developers. Original layout can be viewed here.